Dehradun: On the occasion of National Public Relations Day, a workshop was organized by Dehradun chapter of Public Relation Society of India in Dehradun on Monday. The topic of the workshop was “Responsible Use of Artificial Intelligence: Role of Public Relations”. The workshop was inaugurated by Chief Guest Director General Information and Vice President MDDA Banshidhar Tiwari, Joint Director Information Dr. Nitin Upadhyay, CEO of Badrikedar Temple Committee Vijay Thapliyal, President PRSI Dehradun Chapter Ravi Vijarnia by jointly lighting the lamp.
Chief Guest Banshidhar Tiwari, Director General Information / Vice President MDDA said in his address that in today’s technological era, we all should understand our responsibility. He said that the way AI technology is developing rapidly in the present time, it becomes the responsibility of all of us to keep the spirit of humanity paramount. The use of AI technology saves time, we all have to understand how we use that time. Stay connected with family and society along with social media. Before forwarding or sending any kind of information, one must think once whether the information is correct or wrong. Once any wrong information is disseminated, it affects both the individual and the society. He said that content can be created with AI, but it is also important to include one’s own thoughts and experiences in it. It is the duty of all of us to use AI responsibly and there is a need for more and more awareness about this.
Special guest in the program, Joint Director, Information Dr. Nitin Upadhyay said that whenever a new technology comes, it has its own challenges, as well as new opportunities and new possibilities are also created. Today, when there is a race for AI everywhere, then we have to ensure to what extent AI should be used. We also have to think that we should not become completely dependent on AI, we have to maintain our capability. In the field of public relations, AI should be limited to only a supporting role. There is a need to create public awareness about the benefits and side effects of AI
